Terms and conditions

These terms are an agreement between you and BitValue Ltd, a company registered in England and Wales under number 17504924 (full details in the legal notice). We trade as Feedara, and “we” and “us” mean that company.

Feedara is a service for businesses. By creating an account or subscribing to a plan, you confirm that you are acting for a business, whether a company, a partnership or yourself as a sole trader, and not as a consumer. If you accept these terms for a company, you confirm you are allowed to bind it to them, and “you” means that company.

The privacy policy explains what we do with personal data, and forms part of this agreement.

Anyone may run an audit from our homepage without an account, and see every finding and every fix. A free account adds a place to keep one store’s audits. Neither costs anything, and neither comes with any promise of availability: we may change or limit the free service at any time.

You sign in with a link sent to your email address, with your Google account, or with a password if you set one, so your account is only as secure as that inbox, that Google account or that password. Keep them secure, and tell us at hello@feedara.ai straight away if you think someone else has got into your account. You are responsible for what happens in your account and for anyone you let use it.

You must be 18 or over to have an account.

Each paid plan, its price and its limits are set out on our pricing at the time you subscribe. Plans are billed monthly, in advance, by our payment provider Stripe, and renew automatically each month until you cancel.

You are charged in the currency of your first payment, and your subscription stays in that currency.

VAT. Prices do not include VAT. We are not currently registered for VAT, so none is charged. If that changes, we will tell you at least 30 days before VAT appears on an invoice, and where the reverse charge applies to your business your invoice will say so.

If a payment fails, Stripe tries again over the following days and your plan keeps working meanwhile. If payment still does not arrive, the subscription ends and your account returns to the free plan. Nothing in it is deleted.

Price changes. We will give you at least 30 days’ notice by email before a new price applies to you. It takes effect from your first renewal after the notice ends, and you can cancel before then if you would rather not pay it.

You can change or cancel your plan at any time from the billing page in your account, without needing to ask us.

• Cancelling: your plan stays active until the end of the month you have paid for, then your account returns to the free plan. We do not refund part-months.
• Changing plan: the change applies straight away, and Stripe works out the difference for the rest of the month and adjusts your next invoice.
• Moving to a smaller plan never deletes a store. If you hold more than the new plan allows, you keep what you have but cannot add more until you are within its limits.

Every account has its own invitation link. When someone makes a new account through your link and pays for their first plan, they take 15% off their first 3 months, and so do you.

• New customers only. The discount is for an account made through the link that has not paid for a plan before. An account that already existed or already paid does not qualify.
• Your reward comes when your friend pays. It starts once their first payment goes through. If your own account has no paid plan at that moment, the reward waits and is applied to the first plan you subscribe to.
• One discount at a time. If another friend pays while a referral discount is still running, it starts again for 3 months; discounts never add up to more than 15%. At checkout, a referral discount and a promotion code cannot be used together.
• No cash value. A discount reduces the price of your plan. It cannot be exchanged for money, transferred or sold.
• Fair use. We may withhold or cancel a discount that was gained by inviting yourself (for example with a second account made only to collect it) or by other abuse. We may change or end the programme, and a change does not affect a discount already applied to your plan.

The privacy policy explains what we record to make this work. You see only how many friends have signed up and paid, never who they are.

Each plan includes a number of stores, saved audits each month, and a monthly allowance of AI readings. When an allowance runs out, that feature waits until the next month begins. We never charge you more than your plan’s price, whatever you use.

Audits from the homepage are free and unlimited for normal use. If automated or unusually heavy use starts to affect the service or the stores being audited, we may slow it down or ask you to stop.

You may audit any online store, including a competitor’s, because an audit reads only what a store publishes to every visitor. Our crawler, FeedaraBot, identifies itself, obeys each store’s robots.txt and keeps to polite request rates, whatever it is asked to do.

An audit reports what a store served at the moment it ran. A site that is down, blocks crawlers, or shows different visitors different pages can produce an incomplete report, and the report says so where it can tell. The score follows our published rubric: it is a careful measure, not a certification.

If you share a report about someone else’s store, share it fairly. Do not present it as something it is not, and do not use it to mislead anyone about that business.

The visibility tracker asks AI assistants a set of questions and records what they answered, on the day they answered. Those assistants belong to other companies. Their answers change from one day to the next, for reasons neither we nor you control.

A reading is evidence of what was said, not a forecast, and nothing in Feedara guarantees that any AI assistant will mention or recommend your store. What Feedara gives you is an accurate picture of how you are seen, and fixes that make your store easier for those assistants to read.

Yours: your brand name, colour and logo, and the questions you write, stay yours. You let us use them only to provide the service to you, for example to put your logo on your own reports. You confirm you have the right to use anything you upload, including a client’s logo.

Ours: the Feedara software, its design, the rubric and the wording of our findings belong to us. We publish the rubric openly, and you are welcome to quote it as long as you say where it came from.

Reports: you may download, print, forward and share the reports you generate, for your business and for your clients. On plans that include white-label, you may present them under your own brand and charge your clients for them; you are responsible for what you tell your clients about them.

If you send us ideas or feedback, we may use them without owing you anything. We are always glad to hear them.

• Use Feedara for anything unlawful, or to harm, harass or defame anyone.
• Try to overload, attack or get round the protections of Feedara or any site it audits.
• Scrape Feedara, copy it, or take it apart to build a competing service.
• Share an account’s access to get round a plan’s limits, or resell access to Feedara itself.
• Upload anything you do not have the right to use, or anything containing malicious code.

We work to keep Feedara available and accurate, and fix problems as fast as we can. It is provided as it is, without a guaranteed level of uptime, and it depends on services we do not run, including the AI assistants it asks.

We improve Feedara all the time, which sometimes means changing how something works. If we remove something central to a paid plan, we will tell you in advance, and you can cancel.

You can close your account at any time. Choose “Delete my account” in Settings and it is deleted straight away, with any subscription cancelled first. Or write to hello@feedara.ai and we do it within 30 days, as the privacy policy describes. Invoices are kept for six years, as tax law requires.

We may suspend or close an account that seriously or repeatedly breaks these terms, puts the service or other people at risk, or does not pay. Where it is fair to, we will warn you first and give you the chance to put things right. We may also stop offering Feedara altogether; if we do, we will give you at least 30 days’ notice and refund anything you have paid for time after it ends.

Nothing in these terms limits our liability for death or personal injury caused by our negligence, for fraud, or for anything else the law does not allow a business to limit.

Apart from that:

• we are not liable for loss of profit, revenue, sales, business or goodwill, or for any indirect or consequential loss;
• we are not liable for what AI assistants or other third-party services say or do, or for decisions you make based on a report;
• our total liability to you, for everything arising under these terms, is limited to the greater of £100 and the amount you paid us in the 12 months before the claim.

We may update these terms as Feedara changes. For a change that matters, we will email account holders at least 30 days before it takes effect. Carrying on using Feedara after that means you accept the new terms; if you do not, you can cancel before they apply.

• These terms, with the privacy policy, are the whole agreement between us about Feedara, and replace anything said or written before.
• If a court finds part of them unenforceable, the rest still applies.
• Neither of us is responsible for delays or failures caused by events outside our reasonable control.
• You may not transfer this agreement to someone else without our agreement. We may transfer it to a business that takes over Feedara, and will tell you if we do.
• Nobody other than you and us has any right to enforce these terms.
• If we do not enforce a right straight away, we have not given it up.
• We send notices to the email address on your account. Send yours to hello@feedara.ai.
• These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction over any dispute arising from them.